Connected directly through Meta
You reach WhatsApp, Messenger and Instagram straight through Meta — no third-party reseller in the middle.
Credential
Amargi is a Meta Tech Provider.
We connect to WhatsApp, Messenger and Instagram directly through Meta — the official WhatsApp Business API, with no third-party BSP reseller. Here is what that means for your business.
The definition
What is a Meta Tech Provider?
A Meta Tech Provider is a company that builds directly on Meta's business platforms — the WhatsApp Business Platform, Messenger Platform and Instagram messaging — and connects businesses to them through Meta's own APIs. As a Meta Tech Provider, Amargi onboards your accounts directly with Meta via Embedded Signup and integrates over the Cloud API, so there is no third-party reseller sitting between you and Meta.
Why it matters
What direct access means for you
No reseller markup
You pay Meta's own conversation pricing, passed straight through — not a BSP's per-message markup.
Your account stays yours
Your WhatsApp Business Account (WABA), number and templates remain yours — disconnect any time.
The official API
The official WhatsApp Business Platform — a verified number and Meta-approved templates, not an unofficial bridge.
The comparison
Direct through Meta vs a BSP reseller
Direct through Meta (Amargi)
- Direct connection to Meta's platform
- Meta's conversation pricing passed through
- You own your WABA
- WhatsApp + Messenger + Instagram, all direct
- Meta Embedded Signup onboarding
Through a BSP reseller
- A third-party reseller between you and Meta
- A markup on each conversation, typically
- WABA often held under the reseller
- Usually WhatsApp only
- Setup via the reseller portal
Channels
What you can connect
The Meta channels connect directly, unified in the Amargi Reach inbox alongside Telegram, web chat and email.
WhatsApp Business
The official API through Meta — templates, media, interactive messages, Flows and the 24-hour window.
Facebook Messenger
Link your Page directly through Meta; conversations in the same inbox.
Instagram Direct
Instagram Direct messages, connected directly through Meta.
One inbox
All of it in Amargi Reach — with Telegram, web chat and email, and native Arabic.
Meta Tech Provider, frequently asked
What is a Meta Tech Provider?
A Meta Tech Provider is a company that builds directly on Meta's business platforms — the WhatsApp Business Platform, Messenger Platform and Instagram messaging — and connects businesses to them through Meta's own APIs. As a Meta Tech Provider, Amargi onboards your accounts directly with Meta (via Embedded Signup) and integrates over Meta's Cloud API, so there is no third-party reseller sitting between you and Meta.
What's the difference between a Meta Tech Provider and a BSP?
A BSP (Business Solution Provider) is a reseller that sits between your business and Meta and historically marked up the per-conversation price of every WhatsApp message. A Meta Tech Provider connects you directly to Meta's official platform. With Amargi you pay Meta's own conversation pricing, passed straight through — not a reseller's per-message markup.
Is Amargi a BSP or a reseller?
No. Amargi is a Meta Tech Provider, not a BSP reseller. Your WhatsApp, Messenger and Instagram connections run directly through Meta. Nobody resells you Meta's API or marks up your message costs.
Do I get the official WhatsApp Business API with Amargi?
Yes. Because Amargi is a Meta Tech Provider, you connect to the official WhatsApp Business Platform — the WhatsApp Business API — directly through Meta, with your own verified business number and Meta-approved message templates. It is the genuine WhatsApp Business API, not an unofficial bridge.
Does my business keep ownership of its WhatsApp Business Account (WABA)?
Yes. Your WhatsApp Business Account stays yours. Amargi connects to it directly through Meta's Embedded Signup; you keep ownership of the WABA, the phone number and the templates, and you can disconnect at any time.
Why does connecting directly through Meta matter?
A direct Meta connection means fewer middlemen, no reseller markup on every conversation, and your messages and customer data flow straight between you and Meta rather than through a third party. It also means you connect to Messenger and Instagram on the same Meta-direct basis, all inside one inbox (Amargi Reach).
Which Meta channels can I connect as a Meta Tech Provider customer?
WhatsApp Business, Facebook Messenger and Instagram Direct — all connected directly through Meta and unified in the Amargi Reach inbox, alongside Telegram, web chat and email. Amargi is bilingual with native Arabic/RTL, built for MENA teams.
Get started on WhatsApp, direct through Meta
Connect your WhatsApp Business number and bring every channel into one inbox with Amargi Reach.